[HTML][HTML] The retail strategies of luxury fashion firms in the metaverse: Enhancing brand experiences

L Hu, M Olivieri, M Giovannetti, E Cedrola - Journal of Retailing and …, 2025 - Elsevier
This study investigates how luxury fashion brands manage brand experience in retail
strategies that involve the metaverse. To achieve this research objective, we adopted a …

The Effects of Artificial Intelligence on the Fashion Industry—Opportunities and Challenges for Sustainable Transformation

J Bieńkowska - Sustainable Development, 2024 - Wiley Online Library
Artificial intelligence (AI) is crucial in the fashion industry nowadays. It facilitates innovation
in design, production, e‐commerce, personalisation and supply chain management …

Artificial Intelligences Impact on Branding in Tourism

S Gün - Strategic Brand Management in the Age of AI and …, 2025 - igi-global.com
The intersection of technology and branding has initiated a new chapter for the tourism
sector, wherein artificial intelligence (AI) occupies a central position. This shift is manifested …