When public relations meets social media: A systematic review of social media related public relations research from 2006 to 2020
This study examines the patterns and trends of social media-related public relations
research published in 14 journals from 2006 to 2020. It analyzes the theoretical trends (ie …
research published in 14 journals from 2006 to 2020. It analyzes the theoretical trends (ie …
Corporate communication through social networks: The identification of the key dimensions for dialogic communication
Web 2.0 and the social networks have changed how organizations interact with their publics.
They enable organizations to engage in symmetric dialogic communications with …
They enable organizations to engage in symmetric dialogic communications with …
Unpacking the black box: How to promote citizen engagement through government social media during the COVID-19 crisis
During times of public crises, governments must act swiftly to communicate crisis information
effectively and efficiently to members of the public; failure to do so will inevitably lead …
effectively and efficiently to members of the public; failure to do so will inevitably lead …
The impact of employee engagement, organisational support and employer branding on internal communication satisfaction
AT Verčič - Public Relations Review, 2021 - Elsevier
For modern organizations, attractiveness, profitability and future operations depend on their
readiness to put employees and potential employees first and recognize them as the most …
readiness to put employees and potential employees first and recognize them as the most …
Relationship management through social media influencers: Effects of followers' awareness of paid endorsement
This study aimed to examine the effects of awareness of paid endorsements by social media
influencers on followers' cognitive persuasion knowledge (ad recognition), attitudinal …
influencers on followers' cognitive persuasion knowledge (ad recognition), attitudinal …
Employee voice: an antecedent to organisational engagement?
Employee engagement is recognised as important for organisational effectiveness and a
factor in achieving innovation and competiveness. Despite the importance of engagement …
factor in achieving innovation and competiveness. Despite the importance of engagement …
Dialogic communication on social media: How organizations use Twitter to build dialogic relationships with their publics
Y Wang, Y Yang - Computers in human behavior, 2020 - Elsevier
This study examined how both nonprofit and for-profit organizations use Twitter, a social
media platform, to establish a dialogic relationship with their publics. Specifically, the study …
media platform, to establish a dialogic relationship with their publics. Specifically, the study …
Communicating corporate social responsibility (CSR): Stakeholder responsiveness and engagement strategy to achieve CSR goals
JS Lim, CA Greenwood - Public relations review, 2017 - Elsevier
In this current study, we compared two contemporary CSR communication strategies
(engagement vs. responsiveness), along with communication channels, in achieving CSR …
(engagement vs. responsiveness), along with communication channels, in achieving CSR …
Engaging employees through internal communication
Engagement is becoming one of the more popular concepts in various social sciences
including psychology, organizational behavior, human resource management, and of course …
including psychology, organizational behavior, human resource management, and of course …
Toward a normative social media theory for public relations
ML Kent, C Li - Public Relations Review, 2020 - Elsevier
Social media might represent the greatest social innovation/revolution in the history of
communication, fundamentally altering how humans communicate, and the practice of …
communication, fundamentally altering how humans communicate, and the practice of …