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[HTML][HTML] Analysis of the barriers to the adoption of zero-emission vehicles in Spain
This paper investigates Spanish drivers' perceptions of the main barriers existing in Spain to
the purchase of zero-emission vehicles (ZEVs). Following a comprehensive literature review …
the purchase of zero-emission vehicles (ZEVs). Following a comprehensive literature review …
Beyond outcomes: How regulatory focus motivates consumer goal pursuit processes
This article reviews the current state of the regulatory focus literature as it relates to
consumer behavior, with a special emphasis on the goal pursuit processes that naturally …
consumer behavior, with a special emphasis on the goal pursuit processes that naturally …
Negative and positive customer shop** experience in an online context
Underpinned by the Bagozzi and Dholakia (1999) goal setting and striving framework this
research firstly develops a negative online customer experience model after which …
research firstly develops a negative online customer experience model after which …
Unveiling the dark side of influencer marketing: how social media influencers (human vs virtual) diminish followers' well-being
M Barari - Marketing Intelligence & Planning, 2023 - emerald.com
Purpose The purpose of this research is to investigate the negative impact of social media
influencers (SMIs)(human vs virtual) on customer well-being. Additionally, it aims to explore …
influencers (SMIs)(human vs virtual) on customer well-being. Additionally, it aims to explore …
Smile big or not? Effects of smile intensity on perceptions of warmth and competence
While previous work has focused on the positive impact of smiles on interpersonal
perceptions, this research proposes and finds that smile intensity differentially affects two …
perceptions, this research proposes and finds that smile intensity differentially affects two …
Anion Redox Chemistry in the Cobalt Free 3d Transition Metal Oxide Intercalation Electrode Li[Li0.2Ni0.2Mn0.6]O2
Conventional intercalation cathodes for lithium batteries store charge in redox reactions
associated with the transition metal cations, eg, Mn3+/4+ in LiMn2O4, and this limits the …
associated with the transition metal cations, eg, Mn3+/4+ in LiMn2O4, and this limits the …
A new measure of brand personality
In response to criticism of brand personality measures that embrace other aspects besides
brand personality, we developed a new brand personality measure consisting of personality …
brand personality, we developed a new brand personality measure consisting of personality …
“So cute I could eat it up”: Priming effects of cute products on indulgent consumption
This article examines the extent to which consumers engage in more indulgent consumption
when they are exposed to whimsically cute products and explores the process by which …
when they are exposed to whimsically cute products and explores the process by which …
Vigilant against manipulation: The effect of regulatory focus on the use of persuasion knowledge
A Kirmani, R Zhu - Journal of Marketing Research, 2007 - journals.sagepub.com
This article proposes that compared with a promotion regulatory focus, a prevention focus
increases sensitivity to the advertiser's manipulative intent. Specifically, when message cues …
increases sensitivity to the advertiser's manipulative intent. Specifically, when message cues …
An assessment of chronic regulatory focus measures
Prior consumer research has demonstrated the ability of promotion and prevention
regulatory orientations to moderate a variety of consumer and marketing phenomena but …
regulatory orientations to moderate a variety of consumer and marketing phenomena but …