Digital transformation (DT) is raising new challenges. This article seeks to understand how
DT has changed business strategies, requiring a new profile of professionals, analyzing the …

Advances in digital technologies coupled with the explosion of data are transforming the
marketing education landscape at a rapid pace. Given the scale and speed of digital …

The rapid pace of technological change taking place today makes it even more important for
marketing educators to incorporate relevant technical and higher level meta-skills in their …

Recent advances in technology have affected nearly every facet of marketing. However, less
is known about the degree to which marketing education has responded to shifting …

Pasuruan is a city in the eastern part of Java Island, famous for its traditional drink brand,"
Jamu Kebonagung." Spices' distinctive taste and benefits as the main ingredient make this …

The aim of this study is to utilise the user-generated content from social media platforms and
merchandise websites to explore various values affecting behavioural intention in context of …

This paper outlines a practical pedagogical framework for integrating AI-driven analytics into
marketing education, tailored to equip students for the fast-evolving industry. Central to this …

As marketing continues to be transformed by technology and the explosion of big data,
academic research has identified a significant need for analytics skills in marketing …

Marketing curricula are experiencing a digital disruption as e-books and other electronic
educational resources replace print textbooks. This study investigates student perceptions …

The response to the call for papers on “Digital Disruption in Marketing Education” was
exceptional. The quality and quantity of submissions were high, resulting in two special …