Is virtual streamer useful? Effect of streamer type on consumer brand forgiveness when streamers make inappropriate remarks
J **e, H Wu, K Liu, Y Cui, X Zhang - Journal of Retailing and Consumer …, 2024 - Elsevier
Nowadays, in order to reduce the negative impacts of inappropriate remarks made by real
human streamers (RHS) during live-streaming, and enhance consumer brand forgiveness …
human streamers (RHS) during live-streaming, and enhance consumer brand forgiveness …
How celebrity endorsement affects travel intention: Evidence from tourism live streaming
Celebrity endorsements via live streaming continue to draw attention in the tourism industry.
This research examines the effects of such endorsements on tourism live streaming. We …
This research examines the effects of such endorsements on tourism live streaming. We …
Virtual streamer and destination visitation: An attractiveness transfer perspective
Virtual streamer has been utilized in the field of destination marketing where it has gained
considerable success. This study develops an emotional richness–streamer attractiveness …
considerable success. This study develops an emotional richness–streamer attractiveness …
Converting idol attachment into place attachment: a study of fan tourists' idol-following travel
H Yan, Y Wei, H **ong, L Wang - Journal of Travel & Tourism …, 2024 - Taylor & Francis
Idol-following travel is a global cultural phenomenon with significant economic benefits for
destinations. This research adopts a mixed-method approach guided by Interaction Ritual …
destinations. This research adopts a mixed-method approach guided by Interaction Ritual …
The celebrity influencer: Delineating the effect of tourism-oriented short video marketing on international tourist conation
This quantitative deductive study explores the influence of celebrity social media influencer-
based short video marketing on tourist conation. The study also explores the intervening …
based short video marketing on tourist conation. The study also explores the intervening …
The interaction effect of endorser type and destination stereotype on destination evaluation
This research examined the interaction effect of endorser type and destination stereotype on
destination evaluation. The findings indicated that adopting an avatar as a destination …
destination evaluation. The findings indicated that adopting an avatar as a destination …
From social media marketing to sustainable tourism development: how functionalities and destination image support sustainable tourism development
Purpose This study investigates the influence of social media marketing (SMM)
functionalities on perceived destination image (DI) and its dimensions, which in turn impact …
functionalities on perceived destination image (DI) and its dimensions, which in turn impact …
Love me, love my endorsed brand: unveiling the impact of Generation Z fan's celebrity worship on online brand advocacy
Purpose This study aims to investigate the interrelationship among consumers, celebrities
and brands within social media environments. It proposes a theoretical framework based on …
and brands within social media environments. It proposes a theoretical framework based on …
Consumers' healthy lifestyle as a determinant of the influence of microcelebrities and microinfluencers
Purpose This study analyzes what type of influencer–microcelebrity or microinfluencer–is
best suited to promoting healthy food brands and how that influence depends on consumers' …
best suited to promoting healthy food brands and how that influence depends on consumers' …
Are there any differences in the tourists' perceived destination image between travel e-commerce platforms and social media platforms?
Are there any differences in the tourists’ perceived destination image between travel e-commerce
platforms and social media platforms? | Emerald Insight Books and journals Case studies …
platforms and social media platforms? | Emerald Insight Books and journals Case studies …