Due to the high perceived risk and low switching cost, it is critical to building users' initial
trust in mobile payment in order to facilitate their adoption and usage. The purpose of this …

This study enhances the existing literature on online trust by integrating the consumers'
product evaluations model and technology adoption model in e-commerce environments. In …

Consumers are relying increasingly on social commerce for making their purchase
decisions, and e-vendors have great interests in applying social commerce features in the …

It has been established that strong social media brands are important in the travel and
tourism industry. Social media brands provide the link between customers and the travel …

Purpose The purpose of this paper is to investigate the mechanism of building trust during
the transition from online payment to mobile payment, as well as to examine the effect of …

An electronic commerce marketing channel is fully mediated by information technology,
strip** away much of a product's physical informational cues, and creating information …

Purpose–The purpose of this paper is to examine the effect of initial trust on mobile banking
user adoption. Design/methodology/approach–Based on the valid responses collected from …

Due to the high perceived risk, building users' initial trust is crucial to facilitating their
adoption and usage of mobile banking. Drawing on the elaboration likelihood model (ELM) …

To understand the first purchase mechanism in online shop**, this study established an
integrated model of initial trust and TAM. According to the analysis results, initial trust beliefs …

The global use of online communities has exploded to involve hundreds of millions of users.
Despite the tremendous social impact and business opportunities afforded by these …