The increasing popularity of inclusive marketing as part of the broader strategies of brand
activism, linked to the diversity, equity and inclusion (DEI) movement, is creating new …

An increasing number of brands are taking a stance on current socio-political issues such as
climate change, racism, and LGBTQ discrimination, thereby adopting a purpose-driven …

Brands are increasingly required to be 'woke'and communicate their stance on various
divisive sociopolitical issues and to do so particularly on social media platforms. However …

Purpose Social media platforms have matured into significant arenas for moral conflict and
often intense confrontation between brands and their consumers. This research aims to …

The recent surge in corporate responses to social and political crises marks a pivotal shift in
how brands perceive their societal roles. This study explores “brand activism,” a …

Integrating consumer behaviour, digital marketing, digital platform management, web
analytics, and marketing insights, Digital Consumer Management provides a holistic …

Increasingly, companies practice woke advertising, thereby taking a public stand on issues
of social justice. However, these woke advertising campaigns are often followed by …

In addressing the current challenge, this research thoroughly investigates the intricate
interplay between media, culture, and mineral efficiency in 23 diverse Asian economies …

Accurately evaluating consumer-perceived innovation is essential for driving enterprises to
adopt innovative strategies under appropriate guidance, ultimately leading to the …

The endorsement problem on Instagram is related to the rampant practice of non-
transparent influencer marketing, which can mislead consumers and damage public trust in …