Islamic marketing and consumer behaviour: a systematic literature review
Purpose The purpose of this study is to systematically review the existing literature on
Islamic marketing and its major impacts on consumer behaviours. In addition, this study …
Islamic marketing and its major impacts on consumer behaviours. In addition, this study …
Asian medical marketing, a review of factors affecting Asian medical tourism development
Recently, medical tourism has been considered as a profitable economic sector in
develo** countries. In this study, we have reviewed articles from 2000 to 2017 on medical …
develo** countries. In this study, we have reviewed articles from 2000 to 2017 on medical …
Religiosity and consumer behavior: a summarizing review
This article is a summarizing review on religiosity and consumer behavior. Review findings
from marketing literature indicate that religiosity influences consumer outcomes like …
from marketing literature indicate that religiosity influences consumer outcomes like …
Crescent marketing, Muslim geographies and brand Islam: reflections from the JIMA senior advisory board
Background It is often argued under the umbrella of postmodern social sciences, that the
hallmarks of professionalism and rigor are grounded in hermeneutic principles of …
hallmarks of professionalism and rigor are grounded in hermeneutic principles of …
The impact of attitude, subjective norms, and perceived behavioural control on managers' intentions to behave ethically
This study employs a well-established psychosocial theory of a western, advanced
economies-based model, that of the Extended Theory of Planned Behaviour, to study the …
economies-based model, that of the Extended Theory of Planned Behaviour, to study the …
Theory of consumer behavior: An Islamic perspective
MA Khan - 2020 - mpra.ub.uni-muenchen.de
The paper supplements the theory of consumer behavior with insights from the primary
sources of Islam. A consumer who maximizes utility operates within four dimensions …
sources of Islam. A consumer who maximizes utility operates within four dimensions …
Stimulating satisfaction and loyalty: transformative behaviour and Muslim consumers
Purpose This study aims to investigate the combinations of religiosity, cosmopolitanism and
perceived destination image leading to satisfaction and loyalty amongst Muslim consumers …
perceived destination image leading to satisfaction and loyalty amongst Muslim consumers …
Religiosity and voluntary simplicity: The mediating role of spiritual well-being
RMMI Chowdhury - Journal of Business Ethics, 2018 - Springer
Although there has been considerable theoretical support outlining a positive relationship
between religiosity and voluntary simplicity, there is limited empirical evidence validating …
between religiosity and voluntary simplicity, there is limited empirical evidence validating …
Building holistic brands: an exploratory study of Halal cosmetics
I Aoun, L Tournois - Journal of Islamic Marketing, 2015 - emerald.com
Purpose–Branding in faith-based consumer markets, in which marketing practices, religion,
and consumption intersect, is largely unexplored. The purpose of this paper is to investigate …
and consumption intersect, is largely unexplored. The purpose of this paper is to investigate …
Islamic marketing: insights from a critical perspective
A Jafari - Journal of Islamic marketing, 2012 - emerald.com
Purpose–The purpose of this paper is to encourage a critical dialogue within the realm of
Journal of Islamic Marketing. It invites marketing scholars and practitioners working on …
Journal of Islamic Marketing. It invites marketing scholars and practitioners working on …