Understanding the omnichannel customer journey: The effect of online and offline channel interactivity on consumer value co-creation behavior
X Cui, Q ** systematic review for informing regulatory science
K Giombi, C Viator, J Hoover, J Tzeng, HW Sullivan… - Plos one, 2022 - journals.plos.org
We conducted a sco** systematic review with respect to how consumer engagement with
interactive advertising is evaluated and if interactive features influence consumer recall …
interactive advertising is evaluated and if interactive features influence consumer recall …
Linking website interactivity to consumer behavioral intention in an online travel community: the mediating role of utilitarian value and online trust
Although prior studies have shown that perceived website interactivity plays an important
role in positive behavioral intentions of online customers, the underlying psychological …
role in positive behavioral intentions of online customers, the underlying psychological …
Improving customer website involvement through experiential marketing
This study outlines some of the important positive outcomes of enhancing e-retailing
services through adding experiential benefits. It investigates how provision of experiential …
services through adding experiential benefits. It investigates how provision of experiential …
Are you still online or are you already mobile?–Predicting the path to successful conversions across different devices
C Kaatz, C Brock, L Figura - Journal of Retailing and Consumer Services, 2019 - Elsevier
As digitalization increases, retail firms must invest in online and mobile commerce to attract
customers to their website or mobile store. Since the type of device used to access …
customers to their website or mobile store. Since the type of device used to access …
When do consumers buy the company? Perceptions of interactivity in company-consumer interactions on social networking sites
MA Vendemia - Computers in Human Behavior, 2017 - Elsevier
Social networking sites allow their users to view how companies interact with fellow
consumers in a variety of ways. This study seeks to clarify how merely viewing company …
consumers in a variety of ways. This study seeks to clarify how merely viewing company …
Foresight for online shop** behavior: a study of attribution for “what next syndrome”
Purpose The online shop** behavior is the outcome of the variety of attribution from
product/service offering to internet experience. The present study attempts to develop a …
product/service offering to internet experience. The present study attempts to develop a …