Online advertising security: Issues, taxonomy, and future directions
Online advertising has become the backbone of the Internet economy by revolutionizing
business marketing. It provides a simple and efficient way for advertisers to display their …
business marketing. It provides a simple and efficient way for advertisers to display their …
[HTML][HTML] A hybrid and effective learning approach for click fraud detection
Click Fraud is a fraudulent act of clicking on pay-per-click advertisements to increase the
site's revenue or to drain revenue from the advertiser. This illegal act has been putting …
site's revenue or to drain revenue from the advertiser. This illegal act has been putting …
Deep learning-based model to fight against ad click fraud
Click fraud is a fast-growing cyber-criminal activity with the aim of deceptively clicking on the
advertisements to make the profit to the publisher or cause loss to the advertiser. Due to the …
advertisements to make the profit to the publisher or cause loss to the advertiser. Due to the …
GFD: A weighted heterogeneous graph embedding based approach for fraud detection in mobile advertising
J Hu, T Li, Y Zhuang, S Huang… - Security and …, 2020 - Wiley Online Library
Online mobile advertising plays a vital role in the mobile app ecosystem. The mobile
advertising frauds caused by fraudulent clicks or other actions on advertisements are …
advertising frauds caused by fraudulent clicks or other actions on advertisements are …
Click Fraud Detection of Online Advertising Using Machine Learning Algorithms
B Kirkwood, M Vanamala… - 2024 IEEE International …, 2024 - ieeexplore.ieee.org
With online advertising quickly growing, click fraud has become a major concern for
advertisers. Publishers are paid by the advertisers for each click of their ad on the …
advertisers. Publishers are paid by the advertisers for each click of their ad on the …
Smart mobile bot detection through behavioral analysis
Mobile advertising became a huge financial pillar due to drastic increase in smartphones
and tablets usage in recent years. This huge-revenue ecosystem is severely thwarted by ad …
and tablets usage in recent years. This huge-revenue ecosystem is severely thwarted by ad …
Multimodal and contrastive learning for click fraud detection
W Li, Q Zhong, Q Zhao, H Zhang, X Meng - ar** marvels on the web, and it is characterized as a strategy for
abusing psychological predispositions to pull in online viewership, that is, to draw in" clicks." …
abusing psychological predispositions to pull in online viewership, that is, to draw in" clicks." …