Purpose Environmental issues have triggered the need for sustainable behavior around the
globe. The tourism industry's rapid growth also contributes to environmental degradation …

Traditional customer relationship management models are ineffective for creating long-term
relationships, but social media offers a more interactive approach. Despite the growing use …

Purpose The paper aims to explore the relationship between customer mindsets and
customer citizenship behavior. This study used the cognitive-affective-behavioral model to …

Purpose In an era marked by growing environmental concerns, businesses are increasingly
recognizing the importance of Corporate Social Responsibility (CSR) in influencing …

Purpose The purpose of this study is that researchers have widely explored and associated
corporate social responsibility (CSR) with firm success. Measuring the relationship between …

It is no secret that the grocery retail industry has played a critical role in food security,
nutrition and sustainability, but what happens if these practices result in food waste? Recent …

This research was conducted to determine the reIationship between brand satisfaction,
perceived risk, perceived quaIity, and brand IoyaIty to corporate sociaI responsibiIity in …

It is need of the hour for management to formulate strategies and policies that will help to
initiate the activities which identify the customer's behavior towards respective organizations …

Due to the swift transformations in business sectors, the behavior, expectations, and
demands of consumers are also progressively evolving. The airline firms, although …

Kegiatan Tanggung jawab sosial adalah sebagai strategi pemasaran melalui pendekatan
kepada masyarakat melalui kegiatan sosial diluar lingkungan organisasi. Corporate Social …