From servitization to digital servitization: How digitalization transforms companies' transition towards services

C Favoretto, GHS Mendes, MG Oliveira… - Industrial marketing …, 2022 - Elsevier
Servitization and digitalization are two business model innovations that have affected
product companies. From the convergence of these two trends, digital servitization emerged …

Servitization implementation in the manufacturing organisations: Classification of strategies, definitions, benefits and challenges

MM Kamal, U Sivarajah, AZ Bigdeli, F Missi… - International Journal of …, 2020 - Elsevier
The integration of products and services into a bundled product/service offering by
manufacturing organisations is seen as a global trend in today's competitive business …

[HTML][HTML] Moving from servitization to digital servitization: Identifying the required dynamic capabilities and related microfoundations to facilitate the transition

K Chirumalla, L Leoni, P Oghazi - Journal of Business Research, 2023 - Elsevier
Many manufacturing companies are adopting servitization as a competitive business
strategy to offer product-service combinations. The ongoing shift to digitalization and …

Circular economy and sustainability: The role of organizational behaviour in the transition journey

AC Bertassini, AR Ometto, S Severengiz… - … Strategy and the …, 2021 - Wiley Online Library
Implementing circular economy (CE) requires complex and dynamic changes in technical
and behavioural aspects. Few studies spend efforts to understand the organizational …

Explaining the servitization paradox: a configurational theory and a performance measurement framework

SA Brax, A Calabrese, N Levialdi Ghiron… - International Journal of …, 2021 - emerald.com
Purpose Previous research reports mixed results regarding the performance impact of
servitization in manufacturing firms. To resolve this, the purpose of this paper is to develop a …

The process of business model innovation driven by IoT: Exploring the case of incumbent SMEs

M Paiola, L Agostini, R Grandinetti, A Nosella - Industrial Marketing …, 2022 - Elsevier
Industry 4.0 is dramatically affecting firms' strategies. In particular, technologies like the
Internet of Things (IoT) are offering firms the possibility to manage product functions …

[HTML][HTML] Becoming a smart solution provider: Reconfiguring a product manufacturer's strategic capabilities and processes to facilitate business model innovation

T Huikkola, M Kohtamäki, J Ylimäki - Technovation, 2022 - Elsevier
The present study analyzes how a product manufacturer alters its strategic capabilities to
become a smart solution provider by employing its dynamic capabilities. We scrutinize how …

Greening as a competitiveness optimizer of servitization

E Lafuente, Y Vaillant - Technovation, 2023 - Elsevier
Servitizing firms are increasingly pressured by internal, political and market forces to adopt a
parallel green strategy in the hopes of optimizing their competitive response to evolving …

Exploring the interplay between Smart Manufacturing and KIBS firms in configuring product-service innovation performance

OF Bustinza, M Opazo-Basaez, S Tarba - Technovation, 2022 - Elsevier
Manufacturers that develop product-service innovation (PSI) attend increasingly to two
criteria: choosing the right set of technologies to achieve PSI, and choosing how to manage …

Paradoxes in servitization: A processual perspective

J Dmitrijeva, A Schroeder, AZ Bigdeli… - Industrial Marketing …, 2022 - Elsevier
Servitization describes a paradoxical and lengthy transformation process in the field of
manufacturing, requiring manufacturers to move from competing on the basis of their …