Tourism development benefits from harnessing the prospects of innovative city brands and
motivates management scholars to postulate and investigate evolving motives and …

Facing severe environmental challenges and a rapidly changing economic landscape, it is
important to deeply analyze the specific impact of environmental regulation on firm entry …

The literature on city branding has two main shortcomings. First, each related factor is
evaluated individually, resulting in an insufficiently comprehensive evaluation. Second, the …

ObjectiveBranding is the process of creating a strong awareness of a product or service in
the market using a logo, design, symbol, or slogan ie the elements used in advertising …

The current research was conducted with the aim of providing a model of consumer
behavior in creating brand attachment, emphasizing the packaging component of food …

Trebinje is a city with a rich cultural and historical heritage associated with influential
historical figures who have played a role in its physical construction and contributed to its …

هدف: برندسازی فرایند ایجاد آگاهی قوی از یک محصول یا خدمات در بازار، از طریق لوگو، طرح، نماد یا
شعار و استفاده از آن‌ها برای تبلیغات است. برندسازی به ارتباط مؤثر بین شرکت و مشتریان آن …‎