In this review, we are pitting two theories against each other: the more accepted theory, the
number sense theory, suggesting that a sense of number is innate and non-symbolic …

Loss aversion, the principle that losses loom larger than gains, is among the most widely
accepted ideas in the social sciences. The first part of this article introduces and discusses …

We experimentally test a theory of risky choice in which the perception of a lottery payoff is
noisy due to information processing constraints in the brain. We model perception using the …

Fixed differences loom smaller when compared to large differences. We propose a model of
relative thinking where a person weighs a given change along a consumption dimension by …

It is often claimed that negative events carry a larger weight than positive events. Loss
aversion is the manifestation of this argument in monetary outcomes. In this review, we …

Sequential sampling of evidence, or evidence accumulation, has been implemented in a
variety of models to explain a range of multialternative choice phenomena. But the existing …

Contextual features influence human and non-human decision making, giving rise to
preference reversals. Decades of research have documented the species and situations in …

The theory of decision by sampling (DbS) proposes that an attribute's subjective value is its
rank within a sample of attribute values retrieved from memory. This can account for …

The contradictory nature of familiarity in local food consumption needs to be clarified in food
tourism literature. This research draws upon the loss aversion principle and examines how …

Prospect Theory proposed that the (dis) utility of losses is always more than gains due to a
phenomena called 'loss-aversion', a result obtained in multiple later studies over the years …