Actor engagement, value creation and market innovation
K Storbacka - Industrial Marketing Management, 2019 - Elsevier
We extend the discourse on actor engagement by arguing that the 'actor'should be viewed
both as a single-actor (humans or machines) and a group of actors (collectives or …
both as a single-actor (humans or machines) and a group of actors (collectives or …
Customer perceived value—Conceptualization and avenues for future research
Given the present dynamic consumption environment due to technological innovations as
well as interlinked economic developments on the macro-, micro-, and societal-level …
well as interlinked economic developments on the macro-, micro-, and societal-level …
Critical service logic: making sense of value creation and co-creation
C Grönroos, P Voima - Journal of the academy of marketing science, 2013 - Springer
Because extant literature on the service logic of marketing is dominated by a metaphorical
view of value co-creation, the roles of both service providers and customers remain …
view of value co-creation, the roles of both service providers and customers remain …
Business models: Origin, development and future research perspectives
BW Wirtz, A Pistoia, S Ullrich, V Göttel - Long range planning, 2016 - Elsevier
The concept of business models has reached global impact, both for company's competitive
success and in management science. Its application by authors from diverse areas has led …
success and in management science. Its application by authors from diverse areas has led …
Business models for open innovation: Matching heterogeneous open innovation strategies with business model dimensions
Research on open innovation suggests that companies benefit differentially from adopting
open innovation strategies; however, it is unclear why this is so. One possible explanation is …
open innovation strategies; however, it is unclear why this is so. One possible explanation is …
Managing co‐creation design: A strategic approach to innovation
Co‐creation offers firms and their network of actors significant opportunities for innovation,
as each actor offers access to new resources through a process of resource integration …
as each actor offers access to new resources through a process of resource integration …
Antecedents and consequences of business model innovation in the IT industry
Business model innovation has gained increasing attention from scholars in the last few
years. However, there is a lack of large-scale empirical research on business model …
years. However, there is a lack of large-scale empirical research on business model …
Analysis of fashion consumers' motives to engage in electronic word-of-mouth communication through social media platforms
J Wolny, C Mueller - Journal of marketing management, 2013 - Taylor & Francis
The purpose of this paper is to analyse consumers' interactions with fashion brands on
social networking sites, focusing on consumers' motives for engaging in electronic word-of …
social networking sites, focusing on consumers' motives for engaging in electronic word-of …
A systemic logic for platform business models
Purpose The purpose of this paper is to introduce a new business model logic, highlighting
value processes in and properties of platform business models to inform business model …
value processes in and properties of platform business models to inform business model …
Who in the firm can create sustainable value and for whom? A single case-study on sustainable procurement and supply chain stakeholders
F Boruchowitch, MMC Fritz - Journal of Cleaner Production, 2022 - Elsevier
Sustainable value creation is a term that is widely used in sustainable business model
literature, and it is gaining importance in other management fields. While there is still …
literature, and it is gaining importance in other management fields. While there is still …