Although the boom of e-commerce markets has brought great benefits and convenience to
relevant platforms and consumers, it has also incurred serious packaging waste and …

In the era of digital commerce, live streaming has tremendously changed the way retailers
and marketers communicate with online customers. Consumers are increasingly keen on …

Live streaming commerce is emerging as one new business model in e-commerce, with an
influx of key opinion leaders (KOLs) flushing into the business as live streamers. Prior …

At present, two subsidy policies, which are based on electric vehicle (EV) consumers and EV
charging station firms, have been widely implemented in different areas in China to promote …

Driven by technology and the demand for charging, consumers will consider the vehicle
quality and the number of charging stations when purchasing electric vehicles (EVs). This …

Many retailers offer store brands, which causes fierce competition between store brands of
different retailers. In this paper, we discuss whether a retailer should launch a store brand …

This paper explores the optimal regulation strategies of the government and platforms to
provide guidelines for how to maintain the order of user-generated content platforms and …

The booming platform economy has made it very convenient for consumers to communicate
with each other through social media whenever and wherever they want. As industry and …

This study examines the patterns of technological cooperation or technological competition
between an incumbent firm and an entrant firm in Information and Communications …

Demand externalities arise when past sales stimulate future demand. They pervade many
consumer markets. To penetrate such markets, how should manufacturers contract with …