Artificial Intelligence (AI) has vast potential in marketing. It aids in proliferating information
and data sources, improving software's data management capabilities, and designing …

What are the psychological factors driving attitudes toward artificial intelligence (AI) tools,
and how can resistance to AI systems be overcome when they are beneficial? Here we first …

While all functional areas in organizations are benefiting from the recent development in
generative artificial intelligence (GAI), marketing has been particularly affected positively by …

Purpose Artificial intelligence (AI) technology has revolutionized customers' interactive
marketing experience. Although there have been a substantial number of studies exploring …

The advancement of artificial intelligence (AI) and the ubiquity of social media have become
transformative agents in contemporary educational ecosystems. The spotlight of this inquiry …

Artificial intelligence (AI) is revolutionising the way customers interact with brands. There is a
lack of empirical research into AI-enabled customer experiences. Hence, this study aims to …

Artificial intelligence (AI) helps companies offer important benefits to consumers, such as
health monitoring with wearable devices, advice with recommender systems, peace of mind …

In response to initial voices that put the customer experience (management)(CX (M))
movement into question, this article aims to introduce a formal nomenclature to push the CX …

The rapid growth of artificial intelligence (AI) technology has prompted the development of AI-
based intelligent products. Accordingly, various technology acceptance theories have been …

Products and services empowered by artificial intelligence (AI) are becoming widespread in
today's marketplace. However, consumers have mixed feelings about AI technologies due to …