Purpose–The purpose of this paper is to investigate market segmentation of affluent
Chinese consumers and develop profiles of identified segments for potential target markets …

In this paper, we explore how the unprecedented expansion of new middle-class consumers
in Rising Powers is likely to influence the extent and meaning of responsible consumption …

Purpose–The purpose of this paper is to investigate how young Chinese consumers' money
attitudes influence their compulsive buying behavior. Design/methodology/approach–In …

International business (IB) scholars continue to struggle to theorize the relationship between
country and cultural group boundaries. To progress, we first consider functional, institutional …

This study examined the role of service convenience in the formation of perceived value and
store loyalty in two different retail formats in China. Building on the hedonic-utilitarian theory …

This study distinguishes two features of a firm's knowledge base-breadth and depth-and
elucidates their interplay in determining new product performance. Papers drawing from the …

Emerging markets are becoming increasingly important for many companies and it is not
surprising to see that an increasing number of new products, especially technology …

With economic development and improvement of living standards, China has become an
important and competitive consumer market. It becomes critical to understand Chinese …