Creativity has been identified as the future of marketing; at the same time, artificial
intelligence (AI) is enabling more automation in this field. The theories and frameworks in …

Generating creative ideas and turning them into innovations is key for competitive
advantage. However, endeavors toward creativity and innovation are bounded by …

Green creativity contributes to green innovation and green sustainability in both the
manufacturing and services sectors. However, academic research offering more nuanced …

Employees' green-oriented behavior can produce positive outcomes for sustainability in all
sectors. However, the granularity of how such behaviors can be promoted is limited in the …

A widespread view is that Artificial Intelligence cannot be creative. We tested this
assumption by comparing human-generated ideas with those generated by six Generative …

The aim of this research is to explore drivers and outcomes of knowledge hiding (KH) in the
workplace as well as determine mechanisms in which KH is involved. In particular, the study …

Purpose The purpose of this paper is to investigate the effect of transformational leadership
on employee's innovative work behavior, and the mediating role of motivation to learn, and …

Purpose Employee green behavior can lead to a firm's green performance. However, green
management research has not accorded adequate attention to the mechanism underlying …

Purpose The importance of innovation has attracted growing attention due to the complex
and rapidly changing business environment. This study aimed, first, to examine the joint …

Despite the vast amount of research focusing on intrinsic and extrinsic motivation, the effects
of extrinsic motivators on creativity and innovation have been scarcely investigated. Extrinsic …