Monitoring consumer responses to online advertising via neuro-marketing techniques: an exploratory study
Neuromarketing is a widespread research methodology in marketing, and nowadays is
being employed also for the assessment of digital communication: however, no …
being employed also for the assessment of digital communication: however, no …
Neuromarketing in Social Marketing
LA Casado-Aranda, C Rodriguez-Sanchez… - … Encyclopedia of Social …, 2024 - Springer
Neuromarketing consists of a field that intersects neuroscience with marketing to understand
consumer behavior's neurophysiological foundations (Singh et al. 2023). Since the late …
consumer behavior's neurophysiological foundations (Singh et al. 2023). Since the late …
Animal Welfare and Major European Food Retailers
P Jones - … Innovation and Contextual Evolution, Volume I …, 2024 - Springer
Animal welfare has become an important element in food marketing, and large food
retailers, who have a pivotal role in food supply chains and can thus influence patterns of …
retailers, who have a pivotal role in food supply chains and can thus influence patterns of …
The Strategic Opportunity of Integrated Reporting for Non-Profit Organisations
M Remondino, G D'Alauro - Non-Profit Organisations, Volume I: Strategic …, 2024 - Springer
This research examines the potential of Integrated Reporting (IR) in enhancing strategic
management, communication, and stakeholder engagement in non-profit organisations …
management, communication, and stakeholder engagement in non-profit organisations …