Purpose Service quality in academics is imperatively crucial. Therefore, the purpose of the
current research is to examine the effect of academic service quality factors in higher …

This research develops a conceptualized model that illuminates the role of luxury
perceptions in explaining consumer engagement in social media WOM and luxury purchase …

Mobile banking is a service provided by a bank that allows full remote control of customers'
financial data and transactions with a variety of options to serve their needs. With m-banking …

Technology and non-technology factors in OFD service contribute to attitude development
and behavioral intentions even when the core service (food) is not undertaken by the service …

The aim of this study is to identify the factors affecting the credibility of electronic word-of-
mouth (eWOM) stimulation through Social Networking Sites (SNSs) through an empirical …

Purpose The purpose of this study is to investigate important factors that help explain
customer willingness to adopt mobile banking (M-banking). To this end, the unified theory of …

The research analysis of the study was to determine the influence of Social Media
Marketing, Service Quality, and eWOM on Purchase Intention (Black Sweet Coffee Shop) …

The core purpose of this study is to determine the impact of electronics marketing (word of
mouth), perceived value, and social networking on customer buying behaviour through …

Purpose Today, consumers play an active role in creating, generating and distributing the
electronic word of mouth (eWOM) independent of marketers. Customer acquisition through …

The spread of social media has created a new era for companies and brands and forcing
them to explore new interactive ways to achieve and engage their consumers. The main …