This paper focuses on managing the digital marketing communication of coffee shop using
the Instagram. The Instagram application offer a great advantage such as quick and cheap …

Intercultural communication competence (ICC) has been identified as an important area of
study, given today's increasing diversity in many societies. While it is acknowledged that …

Cognition is often a problem in management accounting communication. A gap arises
between the sender and receiver of management accounting information, leading to …

Purpose Despite corporate communications having an immense impact on corporate
success, there is a lack of dedicated techniques for their management and visualization. A …

Purpose This study aims to examine the current state of mission and vision statements on
the company websites of fast-growing Malaysian and Singaporean small-and medium-sized …

A considerable amount of literature has concluded that employee relations has always been
overlooked in the area of crisis communication. Therefore, the aim of this study is to …

Computer-mediated communication has dramatically transformed the human
communication landscape by enhancing speed, content and social presence. The world has …

The internal aspects of crisis communication have been identified as a growing area of
research in crisis management; however, there remains a paucity of empirical studies …

Cities and places had been progressively being marketed as brands by using the concept of
'City Branding', which is a unique idea. The scholars of 'City Branding'believed that the …

In general, digital media but specifically social media are distinctive feature for political
strategies in contemporary election campaigns. Therefore, this paper aims to investigate the …