A systematic literature review: digital marketing and its impact on SMEs
GG Jadhav, SV Gaikwad, D Bapat - Journal of Indian Business …, 2023 - emerald.com
Purpose This study aims to analyze the available literature on the use of digital marketing
and its impact on small-and medium-sized enterprises (SMEs). This study identifies the use …
and its impact on small-and medium-sized enterprises (SMEs). This study identifies the use …
Interconnectedness between Supply Chain Resilience, Industry 4.0, and Investment
Background: As industry and society move towards the second decade of the deluge of
advanced technologies of the Industry 4.0 (I4. 0) age, introduced circa 2012, it is evident that …
advanced technologies of the Industry 4.0 (I4. 0) age, introduced circa 2012, it is evident that …
Key supply chain strategies for post-COVID-19 recovery: evidence from an Indian smart furniture industry
Purpose Smart furniture is an essential part of research that has been designed to best
complement easy and safe human interaction. The purpose of smart furniture is to save the …
complement easy and safe human interaction. The purpose of smart furniture is to save the …
An in-depth analysis of digital marketing trends and prospects in small and medium-sized enterprises: utilizing bibliometric map**
N Laila, P Sucia Sukmaningrum… - Cogent Business & …, 2024 - Taylor & Francis
This study presents a bibliometric analysis of digital marketing research within small and
medium-sized enterprises (SMEs) spanning from 1985 to 2024. By analyzing 699 …
medium-sized enterprises (SMEs) spanning from 1985 to 2024. By analyzing 699 …
The impact of COVID-19 on the global forestry sector–A bibliometric analysis-based literature review
M Jayasundara, P Kadam, P Dwivedi - Forest Policy and Economics, 2024 - Elsevier
The COVID-19 pandemic has brought profound changes in the world. Consequently, it has
affected global forests, forest-dependent communities, and the forest industry. The current …
affected global forests, forest-dependent communities, and the forest industry. The current …
Marketing campaigns leading to the purchase of accommodation products: A content analysis
Social commerce revolutionized the marketing of accommodations through online
campaigns, social media promotions, and development of landing pages. Marketing, at its …
campaigns, social media promotions, and development of landing pages. Marketing, at its …
Digital marketing adoption of microenterprises in a technology acceptance approach
External knowledge sources such as professional social media accounts represent an
understudied domain in the digital media adoption literature of small enterprises. This article …
understudied domain in the digital media adoption literature of small enterprises. This article …
Pandemic covid-19: impact on digital marketing
M Omer - Journal of Contemporary Issues in Business and …, 2021 - eprints.tiu.edu.iq
Covid-19 is the most widely used pandemic in the sector, a leading product in digital and
digital media, including advertising, marketing and marketing. But Covid-1. The effect is …
digital media, including advertising, marketing and marketing. But Covid-1. The effect is …
Environmental, social, and governance adoption in the Malaysian wood products and furniture industries: Awareness, adoption, and challenges
J Ratnasingam, H Ab Latib, LC Liat… - …, 2023 - search.proquest.com
As the world intensifies efforts to mitigate the effect of global climate change, an on-line
survey was carried out involving 1,081 wood products and furniture manufacturers in …
survey was carried out involving 1,081 wood products and furniture manufacturers in …
Home industry development through digital marketing with canva application optimization
This study aims to determine the home industry development on marketing performance
through digital marketing by optimizing the Canva application in Lubuk Nagodang Village …
through digital marketing by optimizing the Canva application in Lubuk Nagodang Village …