Understanding the economic environment in which pricing decisions are made is an
important first step toward making them effectively. This paper reviews the theoretical …

Modern marketing techniques in industrialized countries cannot be implemented without
segmentation of the potential market. Goods are no longer produced and sold without a …

A brand choice model that incorporates both reference and observed prices is proposed for
frequently purchased products. The model is composed of a probability-of-purchase …

Using weekly scanner data representing 18 product categories, the authors estimated store-
specific price elasticities for a chain of 83 supermarkets. They related these price …

Conjoint analysis is a useful measurement method for implementing market segmentation
and product positioning. The authors describe how recently developed optimal product …

Advances in Cluster Analysis Relevant to Marketing Research Page 1 Advances in Cluster
Analysis Relevant to Marketing Research P. Arabiel and L. Hubert2:j: lFaculty of Management …

The authors develop an approach to market segmentation based on consumer response to
marketing variables in both brand choice and category purchase incidence. The approach …

In business-to-business marketing, managers are often tasked with develo** effective
global pricing strategies for customers characterized by different cultures and different …

The standard tobit or censored regression model is typically utilized for regression analysis
when the dependent variable is censored. This model is generalized by develo** a …

Although considerable research has been conducted on optimal pricing policies for
manufacturers, relatively little work has been done on how price enters the consumer choice …