Diverse forms of environmental problems pose a serious threat to the natural environment.
Environmental sustainability is the foremost topic in the contemporary tourism and hospitality …

The purpose of the current paper is to review the implementations of the theory of planned
behavior (TPB), as one of the most widely used social-psychological model in the literature …

Electric vehicles (EVs) have gained prominence as a result of technology advancements,
cost savings, and public support for cleaner transportation worldwide. This research aimed …

Purpose This study integrates the theory of planned behaviour (TPB) and value-belief-norm
(VBN) theory to investigate tourists' intention and behaviour to visit green hotels in Malaysia …

Scholars have devoted much attention to explaining consumers' green consumption
behavior as its importance continues to grow. In this study, we propose a new theoretical …

Electric vehicles have significantly contributed to the sustainability of world economic
growth. It is of critical importance to understand and examine the factors impacting the …

The consumption pattern of people can be an efficient way to deal with the deteriorating
situation of nature, which has adversely impacted human health and wellbeing. The current …

Fostering customer green purchase behavior is a fundamental constituent of an eco‐friendly
hospitality firms' success. The present study developed a theory of green purchase behavior …

In recent decades, rising consumer interest in visiting relatively less commercialized natural
destinations has facilitated the growth of ecotourism. Yet the research on ecotourism is …

The COVID-19 pandemic severely hit the tourism industry in China and worldwide. Chinese
government adopted extensive nonpharmaceutical interventions (NPIs) to control it. COVID …