This study analyzes the impact of greenwashing on brand avoidance and Negative Word-of-
Mouth (NWOM) using a scenario-based survey conducted in malls/supermarkets …

Modern dietary habits pose large threats to the global vision for a sustainable food system
transition, intensifying discussions around the urgency for educational initiatives that can …

Climate change mitigation has become a focal point in governmental agendas across the
world, including in Japan. As the amount of food waste produced is a big concern of …

Consumption and waste disposal decisions can have a profound impact on the
environment. The present research is focused on understanding the adoption profiles of pro …

Minimalism has become a global phenomenon due to rising moral and environmental
concerns. However, scholars have yet to examine minimalistic value's impact on ethically …

Purpose Compensatory consumption focuses on the psychological value of products.
Special agricultural products have symbolic and social functions that effectively meet …

The growth of e-commerce has led to a rise in online consumption, while the online
environment usually muddles consumers' sense of time, which easily brings about rising on …

This study designed media-rich online botanical dietary supplement advertisements that
contained misleading claims and probed factors affecting the purchase intention of mature …

In recent years, a growing number of consumers have become aware that they can use their
purchasing behaviour to promote environmental sustainability. This trend explains the …

Limited studies are available on the drivers of surplus food donation and intentions to throw
away leftover food, particularly for Pakistan's develo** economy. The current study covers …