Companies should focus on customer lifetime value, its management, and on profitable
customers for company growth. The objective of the study is to analyze customer lifetime …

Marketing is about engaging customers and managing profitable customer relationships.
Marketers aim to create value for customers in order to capture value from customers in …

Companies and businesses operate in a competitive environment. Market forces are
sha** new marketing realities for companies. The objective of the study is to conduct an …

Research in the knowledge management field has been a point of attraction for innovation
and sustainability. The need for research and the effort by the researchers are important to …

This study examines how project management lessons learned practices affect
organizational revenue, exploring the link between applying past project knowledge and …

The purpose of this transcendental phenomenology study was to understand the
experiences of higher education employees planning to implement knowledge management …

Customer databases and database marketing play important roles in marketing intelligence
and in building and develo** customer relationships for organizations. Development of …