Purpose This study, first, reviews the existing literature on electronic word-of-mouth (eWOM)
and, using communication theory, examines its impact on its readers' decision-making …

The increasing use of web 2.0 applications has generated numerous online user reviews.
Prior studies have revealed the influence of user-generated reviews on the sales of products …

This article aims to examine the underpinnings of satisfied and unsatisfied hotel customers.
A text-mining approach was followed and online reviews by satisfied and dissatisfied …

Purpose–The aim of this paper is to provide empirical guidance on those antecedents and
consequences of customer satisfaction (CS) that may be included in the tourism sector and …

Destination image, place brand, and branding continue to receive attention by researchers
and industry. However, a thorough definition and differentiation of these terms and further …

From a strategy perspective, the growth of social media accelerates the need for tourism
organisations to constantly re-appraise their competitive strategies. This study contributes …

Storytelling has become an integral part of communication strategies in the tourism industry
in order to promote and differentiate destination brands online. Despite increasing …

Our research applies a service, feature‐oriented approach to deeply explore the subjective
experiences shared publicly by Airbnb guests in their reviews. Our processed data set …

The paper presents a comprehensive framework exploring determinants of hotel booking
intentions among e-service users of hospitality products/services. The study adopted a …

Every night, hundreds of thousands of tourists choose not to stay in a traditional tourism
accommodation establishment, such as a hotel, and instead pay to stay in the residence of a …