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[PDF][PDF] Understanding Consumer Behavior Towards Purchase of Counterfeit Face Masks in An Emerging Market
WF Ng, YN Goh - Global Business and Management Research, 2024 - gbmrjournal.com
Purpose: This research explores consumers' motivations for purchasing counterfeit face
masks using extended TPB with additional variables. The study investigates how attitude …
masks using extended TPB with additional variables. The study investigates how attitude …