The importance of store atmospherics on consumers' shop** behavior has been widely
studied since the 1970s. Over the years, and with the development of technology, store …

Tourism marketing scholars have recently focused on the experiential development of
services. As a sensory tool, music has not been exhaustively approached from a …

Purpose The purpose of the paper is to create a well-integrated and unified customer
experience anytime, anywhere, through any channel is the leading objective of omnichannel …

Focused on the contemporary Anglophone adoption from the 1960s onwards, Beyond
Scenography explores the porous state of contemporary theatre-making to argue a critical …

Consumer shop** behavior in luxury retail stores continues to be a subject of interest
among marketing researchers. Such a phenomenon has led us to explore how price image …

This study relies on the Stimulus-Organism-Response (S–OR) paradigm to explore the
mediating role of the desire to stay at the shop** mall in the relationship between shopper …

This study aims to examine the relationships among the destination physical servicescape
elements, perceived price, tourist emotions, satisfaction and behavioral intentions. Besides …

This study applies a systematic categorization of general interior variables (GIV) to conduct a
comprehensive evaluation of the shop** sensory environment. A survey-based study …

Purpose This study assessed the roles of atmospheric harmony, human crowding and
sensation seeking towards hedonic value to determine re-patronage intention amongst mall …

A positive shop** experience provides retailers with a competitive advantage. However,
retail environments pose numerous hassles that may negatively affect consumer …