This research investigates the impact of brand perception on brand loyalty and brand
purchase intention using the lenses of complexity theory. First, the study conceptualizes and …

Drawing on signalling theory, this study aims to fill a gap in knowledge by examining the
effects of celebrity trust on advertising credibility, brand credibility and corporate credibility …

Drivers of behavioral intention among non-Muslims toward halal cosmetics: evidence from
Indonesia, Malaysia, and Singapore | Emerald Insight Books and journals Case studies Expert …

Purpose This paper aims to apply the concept of traditional branding constructs, ie brand
image, brand perceived quality, brand satisfaction, brand trust and brand loyalty to a less …

Digital retail is a technology-driven business. Customers shop with the help of cutting-edge
self-service technologies deployed by marketers to enhance customer experience and e …

Purpose This paper aims to provide a valid insight into consumers' minds while considering
word of mouth (WOM), brand image and uniqueness as independent variables while …

Purpose The purpose of this paper is to examine the relationship between brand equity and
customer behavioral intentions to repeat purchases, willingness to pay a price premium …

Purpose The purpose of this paper is to test perceived price and service quality as mediators
between price fairness and perceived value in service encounters between micro …

Purpose In response to consumer and society demands for firms to be socially responsible,
brands have been taking a strategic approach to corporate social responsibility (CSR) by …

In the current socioeconomic environment, brands increasingly need to portray societal and
ethical commitments at a corporate level, in order to remain competitive and improve their …