Persuasion is an important element of human communication. But in many situations, we
resist rather than embrace persuasive attempts. Resistance to persuasion has been studied …

This study reviews the methods and measurements employed in research using the
Persuasion Knowledge Model (Friestad and Wright) across leading journals in advertising …

Collaborations between influencers and brands have become increasingly popular in recent
years. Previous research has mainly focused on influencer marketing as a commercial …

Afforded by new digital technologies, consumer interactions are breaking the boundaries of
basic assumptions about interpersonal communication, mass communication, and the …

There are growing discussions of social media influencers and their effectiveness in
endorsing products. Further, recent policy regulations are requiring social media influencers …

This study investigates the effects of influencer advertising attributes on consumer
responses via multiple motive inference processing. Influencer-product congruence and …

Consumers' changing media consumption behaviors and skepticism toward traditional forms
of advertising have prompted the growth of influencer marketing. Even as regulatory …

Despite the increasing interest in celebrity influencers as a marketing communication tool,
much remains to be explored to understand how influencer credibility combined with brand …

Social media influencers–such as the 'Instafamous'–are required to disclose any commercial
relationship. To achieve transparency, Instagram has introduced a standardized disclosure …

This study aimed to examine the effects of awareness of paid endorsements by social media
influencers on followers' cognitive persuasion knowledge (ad recognition), attitudinal …