Abstract “Lookalike” products, including counterfeits and copycats, are increasingly common
in today's global marketplace. Four lab experiments were conducted involving 653 …

This study aims to examine how and when different framings of sustainability performance
communication influence travelers' behavioral intentions. Specifically, it examines (1) the …

Healthier eating is crucial to tackle the rapid rise of obesity and noncommunicable diseases
worldwide. This research examined two nudging interventions intended to decrease food …

When people evaluate numerical differences, they can focus on the relative differences or
the absolute differences. However, it is unclear who does what and when. The authors …

Mediation analysis is used to study the relationship between stimulus and response in the
presence of intermediate, generative variables. The traditional approach to the analysis …

Purpose–This study addresses the challenge of encouraging customers to join hotels' green
loyalty programmes (LPs) by examining the impact on customers' decisions of their trait …

The growing popularity of bitcoin presents novel research questions related to pricing.
Unlike cheques or cards which merely function as alternative methods of payment to cash …

In an era where consumers frequently encounter product information within confined visual
space, understanding how to better utilize such spatial constraints is vital. We propose and …

Self-quantification (ie, the process of tracking personal data) is increasingly becoming a
prevalent feature in consumer products and services. This research aims to contribute to the …

The formal study of goals and motivation in consumer research has a long history, dating
back at least as far as Lazarsfeld's (1935) work on how to ask questions that uncover the …