The COVID-19 crisis is among the most disruptive events in recent decades. Its profound
consequences have garnered the interest of many studies in various disciplines, including …

Panic buying has re‐emerged as a 'new'normal consumer behaviour and has become a
co** mechanism for real and perceived dangers associated with COVID‐19. Despite the …

With the spread of the COVID-19 pandemic and the increasing importance of e-commerce,
the study of online consumer behavior is of particular relevance. The purpose of this study …

The COVID-19 pandemic has disrupted retail and accelerated the trend towards electronic
commerce. This study explores the reasons for and the implications of this shift. Our study …

The COVID-19 pandemic has created a new reality for consumers all around the globe. To
cope, users of digital technologies have faced the necessity of adopting and using specific …

Based on signaling theory, the current research examines the impact of Fashion Influencers
(FIs) on consumers' Urge to Buy Impulsively (UBI) in a social commerce context. This …

Business firms and the public have encountered massive consequences of the COVID-19
pandemic. This pandemic has become the most significant challenge and influenced all …

The development pace of digital socialization has accelerated drastically in the past decade,
especially with the COVID-19 pandemic. Through that continuing digital shift, the idea of the …

The product market competition has become a global challenge for business organizations
in the challenging and competitive market environment in the influx of the COVID-19 …

The exponential growth of mobile phone usage has shifted the attention of marketers toward
digital advertising as a tool for targeted communication. However, the increased usage of …