The food marketing sector is responding to an increased level of interest to consumer
demand for products with an increasingly wide array of attributes. As evidence, there has …

In recent years, consumers' interest in local food has significantly increased. Several studies
in the agricultural economics and marketing literature have analyzed mainly consumers' …

We present here a paradigm for assessing second-order measurement models. Our
approach is hierarchical in nature. We discuss the need for higher-order models from a …

Neophobia has become an increasingly researched phenomenon given its importance on
the evaluation and acceptance of new products such as seaweeds, especially in a country …

Sustainable packaging innovations are becoming increasingly available in the marketplace.
However, their communication to consumers remains a challenging task, as neither their …

A common goal of current research seems to uncover whether crowdfunding (CF) could be
considered an effective way to support sustainability‐oriented initiatives in securing funding …

Despite the fact that there is a plethora of research regarding the mobile phone feature
preferences, there appears to be lack of research regarding the relationship between the …

Expected quality is believed to be one of the most important factors that influence
consumers' intention to purchase food. The present study seeks to explore the concept of …

Grain from paired samples of the hard red spring wheat cultivar “Park” grown on both
conventionally and organically managed land was milled and baked into 60% whole wheat …

ObjectiveTo investigate the relative importance of specific health knowledge and taste on
acceptance of Brassica vegetables (broccoli, red and green cabbages, broccolini …