Green marketing and corporate social responsibility: A review of business practices

P Deshmukh, H Tare - Multidisciplinary Reviews, 2024 - malque.pub
Corporate social responsibility (CSR) and green marketing are crucial for promoting ethical
and sustainable company practices. This review article offers a thorough examination of the …

[HTML][HTML] Should “green information” be interactive? The influence of green information presentation on consumers' green participation behavior for driving sustainable …

L Chen, MJ Haider, J He - Journal of Cleaner Production, 2024 - Elsevier
Consumers use social platforms to communicate and share green information and emotions
around hot topics of environmental improvement, and online green interactions drive …

Green marketing for sustainability business: A bibliometric analysis

H Sumarsono, BS Narmaditya, F Rahmawati… - Multidisciplinary …, 2025 - malque.pub
Green marketing is a theme of international interest that invites attention among scholars
from multidisciplinary areas. The popularity of green marketing is also acknowledged as a …

Strategic marketing interventions for sustainable economic development: a comprehensive analysis of innovative approaches and global case studies

K Ambili - World Journal of Advanced Research and Reviews, 2024 - wjarr.co.in
This research aims to investigate the role of strategic marketing interventions in fostering
sustainable economic development, exploring innovative approaches and presenting global …

Green Marketing's Role in Molding Customer Buying Decision for Green Products

MK Chaudhary, RK Chaudhary… - Journal of Emerging …, 2024 - nepjol.info
Purpose–The purpose of the study is to investigate how customer purchase decisions are
impacted by green marketing. It specifically looks at how important elements like …

[PDF][PDF] Navigating growth: unraveling the interplay between marketing strategies and social media in the economic development of nations

K Ambili - Int. J. Sci. Res. Arch, 2023 - pdfs.semanticscholar.org
This research article delves into the dynamic relationship between marketing strategies and
social media in sha** the economic development of countries. In an era where …

Marketing sustainable products

M Wojnarowska, E Varese, S Jarosz - Design and Assessment of …, 2024 - taylorfrancis.com
The changing market for products and services is leading contemporary entrepreneurs to
prioritize environmental protection. With the increase in environmental awareness …

[PDF][PDF] From greenwashing to green marketing–an approach to change consumer behaviour towards environmental issues in emerging countries

N Bouchareb - Economic and Regional Studies, 2024 - sciendo.com
Niniejsze badanie proponuje greenwashing jako paradygmat zmiany postaw konsumentów
wobec wyzwań środowiskowych w krajach wschodzących. Technika ta wykorzystuje …

The influence of green marketing on consumer purchase interest

SB Prayitno - Jurnal Ekonomi, 2024 - ejournal.seaninstitute.or.id
Abstract The introduction of Green Marketing has encouraged companies to adopt
environmental issues as part of their marketing strategy. Increasingly environmentally …