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Green marketing and corporate social responsibility: A review of business practices
Corporate social responsibility (CSR) and green marketing are crucial for promoting ethical
and sustainable company practices. This review article offers a thorough examination of the …
and sustainable company practices. This review article offers a thorough examination of the …
[HTML][HTML] Should “green information” be interactive? The influence of green information presentation on consumers' green participation behavior for driving sustainable …
L Chen, MJ Haider, J He - Journal of Cleaner Production, 2024 - Elsevier
Consumers use social platforms to communicate and share green information and emotions
around hot topics of environmental improvement, and online green interactions drive …
around hot topics of environmental improvement, and online green interactions drive …
Green marketing for sustainability business: A bibliometric analysis
Green marketing is a theme of international interest that invites attention among scholars
from multidisciplinary areas. The popularity of green marketing is also acknowledged as a …
from multidisciplinary areas. The popularity of green marketing is also acknowledged as a …
Strategic marketing interventions for sustainable economic development: a comprehensive analysis of innovative approaches and global case studies
K Ambili - World Journal of Advanced Research and Reviews, 2024 - wjarr.co.in
This research aims to investigate the role of strategic marketing interventions in fostering
sustainable economic development, exploring innovative approaches and presenting global …
sustainable economic development, exploring innovative approaches and presenting global …
Green Marketing's Role in Molding Customer Buying Decision for Green Products
MK Chaudhary, RK Chaudhary… - Journal of Emerging …, 2024 - nepjol.info
Purpose–The purpose of the study is to investigate how customer purchase decisions are
impacted by green marketing. It specifically looks at how important elements like …
impacted by green marketing. It specifically looks at how important elements like …
[PDF][PDF] Navigating growth: unraveling the interplay between marketing strategies and social media in the economic development of nations
K Ambili - Int. J. Sci. Res. Arch, 2023 - pdfs.semanticscholar.org
This research article delves into the dynamic relationship between marketing strategies and
social media in sha** the economic development of countries. In an era where …
social media in sha** the economic development of countries. In an era where …
Marketing sustainable products
The changing market for products and services is leading contemporary entrepreneurs to
prioritize environmental protection. With the increase in environmental awareness …
prioritize environmental protection. With the increase in environmental awareness …
[PDF][PDF] From greenwashing to green marketing–an approach to change consumer behaviour towards environmental issues in emerging countries
N Bouchareb - Economic and Regional Studies, 2024 - sciendo.com
Niniejsze badanie proponuje greenwashing jako paradygmat zmiany postaw konsumentów
wobec wyzwań środowiskowych w krajach wschodzących. Technika ta wykorzystuje …
wobec wyzwań środowiskowych w krajach wschodzących. Technika ta wykorzystuje …
The influence of green marketing on consumer purchase interest
SB Prayitno - Jurnal Ekonomi, 2024 - ejournal.seaninstitute.or.id
Abstract The introduction of Green Marketing has encouraged companies to adopt
environmental issues as part of their marketing strategy. Increasingly environmentally …
environmental issues as part of their marketing strategy. Increasingly environmentally …