In travel and tourism, the diversity of products and customers has justified the intensive use
of segmentation strategies as strategic weapons in an increasingly competitive environment …

The focus of this book is on holiday planning and decision making, which is the cornerstone
of tourist behaviour and tourism marketing. The first three chapters deal with the basics …

As a result of the phenomenal growth of the sharing economy in the travel industry,
investigating its potential impacts on travelers and tourism destinations is of paramount …

Marketing and Managing Tourism Destinations is a comprehensive and integrated
introductory textbook covering destination management and marketing in one volume. It …

The purpose of this study lies in the conceptual adjustment of the travel career ladder (TCL)
approach to travel motivation. In this context, the study examined the relationship between …

The objectives of this research were to determine if motivational differences existed between
tourists from the same country visiting two different geographical destinations and across …

Tourism is an inherently social phenomenon. Tourists travel with others and experience
places and cultures through interacting with both familiar and unfamiliar others. This volume …

The UNESCO recognition of cultural centres as World Heritage Sites has a significant
impact, both on the size of tourist flows and on the types of visitors. The classification of Porto …

Studies investigating the influence of social media on destination choice are in an
exploratory stage. Essentially, social media disseminates word of mouth electronically …

Integrating the theoretical foundations of symbolic interactionism, parasocial interaction,
direct affect transfer, push and pull motivational framework, and narrative transportation, this …