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Pleasure principles: A review of research on hedonic consumption
JW Alba, EF Williams - Journal of consumer psychology, 2013 - Elsevier
Thirty years ago, Hirschman and Holbrook (1982) advocated greater attention to hedonic
consumption and the myriad ways in which consumers seek pleasure and enjoyment. A …
consumption and the myriad ways in which consumers seek pleasure and enjoyment. A …
The properties and antecedents of hedonic decline
We review the phenomenon of hedonic decline, whereby repeated exposure to a stimulus
typically reduces the hedonic response (eg, enjoyment). We first discuss the typical …
typically reduces the hedonic response (eg, enjoyment). We first discuss the typical …
Temporal certainty and skippable in-stream commercials: Effects of ad length, timer, and skip-ad button on irritation and skip** behavior
Does a timer—displayed during an in-stream commercial to show viewers how long they
need to wait—help relieve the ad irritation that viewers experience when they have to wait …
need to wait—help relieve the ad irritation that viewers experience when they have to wait …
How price promotions influence postpurchase consumption experience over time
The current research examines how price promotions influence postpurchase hedonic
consumption experience. On the one hand, getting a good deal can elevate moods and …
consumption experience. On the one hand, getting a good deal can elevate moods and …
The impacts of ad skip option and ad time display on viewer response to in-stream video ads: the role of perceived control and reactance
Purpose The primary purpose of the current study was to examine how the presence of two
digital ad features–an ad skip option and an ad time display, representing behavioral and …
digital ad features–an ad skip option and an ad time display, representing behavioral and …
Being observed in the digital era: Conceptualization and scale development of the perception of being observed
D Lefkeli, D Tulan, Z Gürhan‐Canli - Psychology & Marketing, 2022 - Wiley Online Library
This research details the development of the perception of being observed scale.
Consumers may think that their actions are being observed (ie, seen, watched, recorded …
Consumers may think that their actions are being observed (ie, seen, watched, recorded …
Consumer well-being in judgment and decision-making
CI Tsai, M Yang, E Choi - … Consumer Well-Being: Theory, Evidence, and …, 2024 - Springer
This chapter reviews research in judgment and decision-making in the past 10–15 years on
consumer well-being concerning factors that enhance and impede happiness. The first …
consumer well-being concerning factors that enhance and impede happiness. The first …
Alphanumeric vs. Numeric Token Systems and the Healthcare Experience: Field Evidence from Healthcare Delivery in India
S Rathee, K Narula, A Mishra… - Management …, 2023 - pubsonline.informs.org
Long wait times for patients are an important health policy issue in many countries,
especially develo** countries in which there is generally poorer health infrastructure …
especially develo** countries in which there is generally poorer health infrastructure …
In the face of self-threat: Why ambivalence heightens people's willingness to act
The pursuit of desirable outcomes is often hindered by the threat of failure. While extant
research largely characterizes self-threatening outcomes as eliciting an avoidance …
research largely characterizes self-threatening outcomes as eliciting an avoidance …
The interplay of affect and cognition: A review of how feelings guide consumer behavior.
R Adaval, M Galli - 2022 - psycnet.apa.org
In the last 3 decades, consumer psychologists have investigated how feelings (whether they
emerge from the task at hand or from seemingly irrelevant contextual factors) influence the …
emerge from the task at hand or from seemingly irrelevant contextual factors) influence the …