Consumer ethics continues to draw the attention of academicians and practitioners as a
significant economic and social issue globally. Consumer ethics refers to moral principles …

Purpose Artificial intelligence (AI) is currently having a dramatic impact on marketing. Future
manifestations of AI are expected to bring even greater change, possibly ushering in the …

Despite extensive corporate social responsibility (CSR) literature most of research has
examined corporate performance as its only outcome. We aim to fill this gap by assessing …

Buku" Metodologi Penelitian Bisnis" edisi 2 ini berisi pengetahuan mengenai hal hal
mendasar namun komprehensif yang diperlukan untuk melakukan penelitian di bidang …

This study investigates the antecedents and consequences of brand satisfaction with the
moderating role of type of barista. For this, data were collected from customers who used a …

Abstract Service quality and customer satisfaction are parts of factors that influence customer
loyalty to bank services. Both are necessary to be fulfilled in order to gain customer loyalty …

Prior studies on e-learning service quality were conducted mainly in developed countries;
however, little effort has been made in emerging countries. This study examines the …

The growing use of mobile technologies is spawning firms' adoption of mobile relationship-
building techniques, including via mobile apps. However, despite the rapid rise of these …

Purpose The purpose of this paper is to explore innovations in customer experience at the
intersection of the digital, physical and social realms. It explicitly considers experiences …

Purpose The purpose of this paper is to examine the impact of perceived social media
marketing activities (SMMAs) on customer loyalty via customer equity drivers (CEDs) in an e …