The advertising-based revenue model for journalism is severely challenged due to the
effects of digitization. Providers of journalistic content have therefore put increasing …

Omnichannel marketing is often viewed as the panacea for one-to-one marketing, but this
strategic path is mired with obstacles. This article investigates three challenges in realizing …

This research examines the impact of online display advertising and paid search advertising
relative to offline advertising on firm performance and firm value. Using proprietary data on …

The newspaper industry is in a deepening revenue crisis and the advertising side of the
news business has virtually collapsed as a result of global competition with technology …

Research on customer participation (CP) has focused on its benefits for customers.
However, recent research suggests that CP is beneficial to both customers and firms. The …

The success of a freemium model depends on the number of customers who purchase the
premium version in the presence of the free version. The authors investigate the strategy of …

Marketers of digital content such as books, news, video, music, and mobile games often
provide free samples of the content for consumers to try out before buying the product or …

Firms spend billions of dollars on advertising every year but remain uncertain about
allocation across various advertising vehicles. Allocation decisions are even more complex …

Firms are increasingly turning to social media platforms for complaint handling. Previous
research and practitioners' reports highlight the benefits of complaint handling on social …

In recent years, many news providers have begun monetizing online content through
paywalls. While the premise behind paywalls is that the subscription revenue can be a new …