As mouse-driven desktop computers give way to touchpad laptops and touchscreen tablets,
the role of touch in online consumer behavior has become increasingly important. This work …

As the rise of tablets and smartphones move the dominant interface for digital content from
mouse or trackpad to direct touchscreen interaction, work is needed to explore the role of …

Touch has received increasing interest in marketing, given research indicating that contact
with products influences evaluation and the tendency to purchase. However, little is known …

Purpose The purpose of this paper is to provide insight into whether “more sense makes
sense” when attempting to encourage consumers to purchase retail products using …

Some people cannot buy products without touching them first, believing that doing so might
generate more assurance and information and reduce uncertainty. The international …

Consumers use their sense of touch to interact with products and salespeople in direct
marketing; they use touchscreen devices to interact with products and others on e …

In operational terms (cost, implementation), a virtual 3D laboratory store offers an attractive
alternative to a physical laboratory store for testing in-store marketing initiatives (packaging …

The relationship between need for touch and desire for unique products and (inter)
dependent problem-solving Some people cannot buy products without first touching them …

Body function begins to decline in middle age, with changes becoming increasingly
noticeable over time. With the popularization of educational and information technology …

Abstract The Internet of Things has become a compelling topic of the past decade. Smart
Speakers, like Amazon Echo, have become a mainstream product over the past few years …