[HTML][HTML] Consumer preference for nutrition and health claims: A multi-methodological approach
M Klopčič, P Slokan, K Erjavec - Food Quality and Preference, 2020 - Elsevier
To understand consumers' acceptance and preference in relation to Nutrition and Health
Claims (NHCs) on food products and the reasons for their (non) acceptance in an Eastern …
Claims (NHCs) on food products and the reasons for their (non) acceptance in an Eastern …
The role of social media usage and engagement on purchase intentions for fashion brands
This study aimed to examine the impact of fashion brand attachment on customer's purchase
intention and the role of social media usage and engagement on this relationship. The data …
intention and the role of social media usage and engagement on this relationship. The data …
Develo** brand relationships through social media communication: a cross-cultural comparison
Enhancing brand relationships through communication have been the focus of business
strategies especially when supported by technology. The aim of this study was to examine …
strategies especially when supported by technology. The aim of this study was to examine …
Gender and Age Differences in the Sharing Behavior of Online Video Advertisements: The Case of Selangor, Malaysia
Gender and age are considered important demographic factors that influence consumers'
behavioral intention, especially pertaining to video advertisements. However, limited …
behavioral intention, especially pertaining to video advertisements. However, limited …
[BOOK][B] New Challenges in Social Media Marketing: Exploring the Interaction Effects of Age and Message Format on Cognitive, Affective, and Behavioral Outcomes
DC Garcia - 2020 - search.proquest.com
The prevalence of social media and their increasingly diverse user demographics have
started to pose new challenges to marketing communication researchers and professionals …
started to pose new challenges to marketing communication researchers and professionals …