The study presents an overview of green marketing and the gap between attitude and actual
purchase behaviour of consumers towards green products. A total of 232 studies have been …

Addressing climate change requires profound behaviour change, not only in consumer
action, but also in action as members of communities and organisations, and as citizens who …

Plastic waste, primarily from packaging, is a growing threat to nature and the environment
and a waste of resources, calling for a greener, circular economy based on waste avoidance …

The excessive production and consumption of plastic has serious consequences on the
environment and human health. The reduction of plastic has therefore become a major …

When people engage in a first pro-environmental behaviour (PEB1; for example, conserving
energy at home), are they more or less likely (positive and negative spillover, respectively) to …

Microplastics are ubiquitous and have been found in marine environments, organisms, salt,
and even human bodies. Concern about the impact of microplastics on the ecological …

Urgent and radical transition to lower‐carbon forms of society is imperative to limit current
and future climate change impacts. Behavioral spillover theory offers a way to catalyze …

Plastic bags create large amounts of waste and cause lasting environmental problems when
inappropriately discarded. In 2015, England introduced a mandatory five pence (US $0.06/€ …

Plastic pollution is widespread globally, and consumers play a crucial role in reducing the
pollution produced by plastic waste. Although many studies have analyzed and estimated …

In response to climate change, interventions have been implemented to encourage
sustainable behavior. Such interventions may not only promote the target behavior but also …