This paper provides a systematic literature review of current studies between January 2015
and January 2022 on user trust in artificial intelligence (AI) that has been conducted from …

Although consumer behaviour (CB) is one of the most researched areas in the field of
tourism, few extensive reviews of the body of knowledge in this area exist. This review article …

This study examines the effects of personalization and hedonic motivation on customer
experience and its loyalty outcomes in omnichannel retail context. The study develops eight …

Purpose The study aims to examine factors that influence customers' intention to use online
food delivery applications using a smartphone. The factors examined in this study are based …

Consumer brand preference is an essential step towards understanding consumer choice
behaviour, and has therefore always received great attention from marketers. However, the …

Demand-side strategies for alternative energy like hydrogen require a thorough
understanding of the potential customers' preferences and demand drivers. Multiple studies …

Recent studies have demonstrated the relevance of consumer decision-making styles and
consumer involvement as crucial constructs in understanding online group buying, but none …

Customer interactions with an organization's website create opportunities for positive
experiences that can lead to long‐term relationship building. The range of potential …

Determinant attributes play an important role in consumers' purchase decisions. Firms rely
on them to differentiate their products. Determinant attributes are typically identified using …

Sustainable tourist behavior is a rapidly growing field within sustainable tourism. This study
contributes to this emerging body of knowledge through a systematic literature review …