Purpose This study aims to investigate consumer behaviour towards online shop**, which
further examines various factors limiting consumers for online shop** behaviour. The …

A meta-analysis examined the role of online trust in business-to-consumer e-commerce. The
analysis of 16 pairwise relationships derived from 150 empirical studies involving online …

Prior research has found trust to play a significant role in sha** purchase intentions of a
consumer. However there has been limited research where consumer trust dimensions have …

Numerous businesses have employed chatbots with a human-like speaking ability to assist
customers with online shop** and customer service; however, it is uncertain whether or …

Trust has been in the focus of research on business-to-consumer (B2C) e-commerce in the
last decade. The rise of consumer-to-consumer (C2C) markets in the context of the sharing …

The effects of e-commerce institutional mechanisms on trust and online purchase have
traditionally been understood in the initial online purchase context. This study extends this …

Although there is a large body of research on trust in e-commerce, a crucial gap is that
extant studies have not examined the role of perceived enjoyment on trust in the presence of …