The way people travel, organise their time, and acquire information has changed due to
information technologies. Artificial intelligence (AI) and machine learning (ML) are …

Partial least squares structural equation modeling (PLS-SEM) is an alternative method to the
historically more commonly used covariance-based SEM (CB-SEM) when analyzing the …

Purpose This study aims to understand the importance and challenges of adopting artificial
intelligence (AI) in the banking industry in Malaysia and examine the factors that are …

Today, most organizations are undergoing a digital transformation. At the same time, the
gravity of environmental issues has put sustainability and the circular economy at the top of …

Business intelligence (BI) has become increasingly popular among executives in various
industries owing to its potential to facilitate informed decision-making. Nevertheless, its …

Although virtual reality (VR) has many applications, only few studies have investigated user
acceptance of this type of immersive technology. We propose an extended version of the …

Partial least squares structural equation modeling (PLS-SEM) has become a popular
method for estimating path models with latent variables and their relationships. A common …

Drawing on the knowledge-based view of the firm and the theory of resources and
capabilities, this study attempts to (i) investigate the differential antecedent roles of …

The use of partial least squares structural equation modeling (PLS-SEM) as a means to
analyze complex interrelationships between latent variables and their indicators (Hair et al …

E-retailers have recently devoted novel forms of communication tools, such as augmented
reality applications, to create a hedonic experience for customers and motivate them to …