As artificial intelligence continues to advance, it will increasingly empower the successful
use of intelligent agent (IA) technologies in marketing practices. The purpose of this paper is …

Personalization in e-commerce has potentials to increase sales, customers' purchase
intention and acquisition, as well as improvement of customer interaction. It is understood …

The importance of recommendation systems for business applications has led to extensive
research efforts to improve the recommendations accuracy as well as to reduce the sparsity …

Understanding the dynamics behind group formation and evolution in social networks is
considered an instrumental milestone to better describe how individuals gather and form …

Edge computing is the provision of cloud services and IT environment services to application
developers and service providers on the edge of the network. Edge computing faces some …

In recent decades, recommender systems have been well studied and widely applied.
However, most recommenders unilaterally optimize the results from the buying customers' …

Electronic commerce has changed traditional business trading behaviors, since consumers
can easily consume through the Internet e-commerce platform. The Internet provides …

Location-based Marketing outlines the main concepts, methods and strategies for
implementing spatial marketing, also known as geomarketing. With an emphasis on the …

We develop a novel strategy that supports software agents to make decisions on how to
negotiate for a resource in open and dynamic e-markets. Although existing negotiation …

With the rapid popularization and rapid development of the Internet in the world, e-
commerce has gradually become the mainstream trade mode. E-commerce has its own …