Creating and communicating customer value is the basis of business-to-business marketing.
In recent years, our understanding of the value construct and the communication of customer …

Extant research examines numerous aspects of co-creation and offers a volume of important
insights. We seek to build a clear understanding of the resulting co-creation research …

The flexible pattern matching approach has witnessed increasing popularity. By combining
deduction with induction in logic, flexible pattern matching is well suited for exploration and …

While the creation of superior customer value is regarded as fundamental to a firm's long-
term survival and growth, little is known about the effective implementation of a firm's value …

This article offers an overview of research on the 'value'that businesses and industrial
marketers analyze, create, and deliver. First, value literature (up to and around 2005 and …

The value concept is key to understanding purchasing and marketing decisions in business
markets. Despite its importance, a lack of clarity surrounding the conceptualization of value …

Understanding the creation of value in business relationships has been a long-standing
goal of researchers and managers alike. By adopting a relational perspective, recent …

This study investigates the contemporary role of electronic word-of-mouth (eWOM) in
business exchanges through buyers' signaling of observable and unobservable supplier …

Companies today need project portfolio management (PPM) to cope with the increasing
number of projects and use it to ensure comprehensive management, strategic alignment …

Abstract Service innovation is essential, particularly for companies operating in highly
competitive environments, as it can lead to innovation adoption behaviors, which in turn …