A review of studies published in Industrial Marketing Management over the past two
decades and more shows that these studies not only used partial least squares structural …

This guide explains the focus, rigor, and relevance of qualitative research, highlighting its
role in dissecting complex social phenomena and providing in-depth, human-centered …

Generative artificial intelligence (AI) has taken the world by storm, with notable tension
transpiring in the field of education. Given that Generative AI is rapidly emerging as a …

ChatGPT is an AI tool that assisted in writing, learning, solving assessments and could do so
in a conversational way. The purpose of the study was to develop a model that examined the …

In today's academic world, some academicians, researchers and students have begun
employing Artificial Intelligence (AI) language models, eg, ChatGPT, in completing a variety …

While the discussion on generative artificial intelligence, such as ChatGPT, is making waves
in academia and the popular press, there is a need for more insight into the use of ChatGPT …

This perspective article on using partial least squares structural equation modelling (PLS-
SEM) is intended as a guide for authors who wish to publish datasets that can be analysed …

Background ChatGPT (Chat Generative Pre-trained Transformer) has gained popularity for
its ability to generate human-like responses. It is essential to note that overreliance or blind …

AI-powered chat technology is an emerging topic worldwide, particularly in areas such as
education, research, writing, publishing, and authorship. This study aims to explore the …

Over the last few decades, there has been growing interest in artificial intelligence (AI) and
how to apply it effectively in the educational process. The behavioural intention and attitudes …