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Investigating consumers' green purchase intention: Examining the role of economic value, emotional value and perceived marketplace influence
The consumption pattern of people can be an efficient way to deal with the deteriorating
situation of nature, which has adversely impacted human health and wellbeing. The current …
situation of nature, which has adversely impacted human health and wellbeing. The current …
Seeing brands as humans: Development and validation of a brand anthropomorphism scale
Brand anthropomorphism is recognised as an important construct in marketing, yet it lacks
clarity in operationalisation and valid measurement. The objective of this research, therefore …
clarity in operationalisation and valid measurement. The objective of this research, therefore …
When does customer CSR perception lead to customer extra-role behaviors? The roles of customer spirituality and emotional brand attachment
WM Hur, TW Moon, H Kim - Journal of Brand Management, 2020 - Springer
The first objective of this study is to test the mediating role of emotional brand attachment in
the relationship between customers' perception of corporate social responsibility (CSR) and …
the relationship between customers' perception of corporate social responsibility (CSR) and …
Feeling the intangible: Antecedents of gratitude toward intangible benefactors
Gratitude is felt when we perceive we have received a valuable good that is intended for our
benefit. Although the majority of empirical research on gratitude has looked at benefit …
benefit. Although the majority of empirical research on gratitude has looked at benefit …
Religious influences in unrestrained consumer behaviour
Religion is known for transforming human behaviour in many ways. This research
investigates the influence of religiosity on two unrestrained buying constructs; impulsive and …
investigates the influence of religiosity on two unrestrained buying constructs; impulsive and …
Innovation and culture as a dynamic capability for firm performance: A study from emerging markets
The research aimed to assess the influence of multiple dimensions of innovation on
performance. The research is motivated from the possible impact of the internal …
performance. The research is motivated from the possible impact of the internal …
Strategic positioning of tourist destinations-analyzing the role of perceived meaningfulness
This study analyzed the cognitive and affective components of destination image in the
perception of foreign tourists visiting Indian destinations by exploring conceptual constructs …
perception of foreign tourists visiting Indian destinations by exploring conceptual constructs …
Effects of Halal social media and customer engagement on brand satisfaction of Muslim customer: Exploring the moderation of religiosity
Purpose The purpose of this research is to examine the factors that affect brand satisfaction
of a Muslim customer who is making purchases from selling outlets on social media …
of a Muslim customer who is making purchases from selling outlets on social media …
RETRACTED ARTICLE: The impact of high economic growth and technology advancement on extensive energy production in China: evidence using NARDL model
CC Hsu, F Chien - Environmental Science and Pollution Research, 2023 - Springer
High energy production is the global requirement that is the demand of high economic
growth in the country and needs regulators and recent researchers' emphasis. Therefore …
growth in the country and needs regulators and recent researchers' emphasis. Therefore …
India–an untapped market for halal products
Purpose India has an over-180-million Muslim population, which makes it an ideal
marketplace for halal products. However, not much research has been done to understand …
marketplace for halal products. However, not much research has been done to understand …